MoveOn looking to endorse in Ohio 3rd district congressional race

I am not really sure what the point is, but MoveOn.org has a poll up to decide who it should endorse in the congressional race in the new 3rd district in Columbus.

http://pol.moveon.org/2012c/e/oh03.html?id=35880-21507631-gdtWjFx&t=2

While our overall national election strategy is set by MoveOn members everywhere, decisions about MoveOn endorsements are made by a vote of MoveOn members in the state or district. Because you live in a district with a key race, we're asking you to vote on whether we should make an endorsement. In races with more than two candidates, like this one, the candidate who receives a majority of votes cast will win the endorsement. If no candidate meets our threshold, we won't endorse a candidate.

GIven that the race has four good-to-outstanding Democratic candidates and that the district has packed Democratic voters to the point where the Republican just isn't going to win, this poll seems like an exercise in irrelevance to me. While I'm sure it would be a feather in the cap of a candidate who gets a majority of the vote, I don't exactly see why this is a burning issue for MoveOn.

Also, I am perplexed to see five candidates listed in their poll when the Franklin County Board of Elections lists only four: Joyce Beatty, Ted Celeste, Mary Jo Kilroy, and Priscilla Tyson. Can anyone tell me who Jeff Brown is and why he would be included on a list of candidates but the Franklin BoE apparently doesn't know anything about him and isn't putting him on the ballot?

If you are a fan of any of the candidates, you can vote for them at the link above.